As costs continue to rise, healthcare organizations must become more efficient with collecting, says Anthony Cunningham, MBA, vice president of Patient Financial Services at Wake Forest Baptist Health. One approach, he explains, is deploying staff away from repetitive tasks and “toward high-value-add work.” That’s where artificial intelligence comes in.

In the debut of CVB's 2020 Vision series, healthcare administrators talk about the challenges they are facing as new financial realities descend on their patients and practices. It’s out with the old ways of tackling revenue cycle management. It’s time, they say, to adopt a mindset that safeguards patients' financial well-being while also furthering the organization's mission and protecting its margin.